Although we’re in the world of the Internet, using online platforms is just one of the essential platforms you should consider when developing your marketing plan.

Research the following 5 platforms, and choose at least three of them that you can use to research your targeted demographic successfully.

1. Print: newspaper ads, magazine ads, postcards, flyers, brochures, billboards, bus boards, posters…and more

2. Online: pay-per-click advertising, chat forums, press releases, web sites, sales pages, lead capture pages, social media, blogging…and more.

3. Referrals: They don’t usually occur by themselves, so make sure you ASK for them!

4. Cold Calling/Cold Walking: We all hate it, but it can be extremely effective. How more targeted can you get, for example, than directly approaching a hospital with your green, inexpensive anti-microbial cleaning products?!!

5. Networking: Face to Face interaction can cement the relationship!

Consider where your target audience is, research how you can reach them, and use the above platforms to engage.